DoSomething.org, the largest organization for young people and social change, and Be a STAR,
an anti-bullying initiative co-founded in 2011 by The Creative Coalition and global entertainment company WWE,
are teaming up for The Bully Text: Superstar Edition, a campaign that uses an SMS
text message game to get young people to take action around bullying.
people will be able to participate in the SMS text message experience
that virtually walks them through a day in the life of a student giving
them a chance to take action
around bullying. For example, young people receive a text in the
experience with the following scenario: “Seth teases Amy, ur lab
partner, about her stutter & everyone laughs. Do u A) wait &
comfort her after class or B) tell them to quit it.” Each scenario
is designed to make young people think about what they would do in the
face of bullying alongside some of their favorite WWE Superstars.
DoSomething.org and Be a STAR are committed to giving young people the
tools they need to combat bullying,” said Naomi Hirabayashi, Chief
Marketing Officer, DoSomething.org. “Through DoSomething.org’s
expertise in using innovative SMS games to tackle important issues and
WWE’s global reach and passionate fan base, this partnership is a
DoSomething.org and their successful Bully Text Campaign, which has
already provided thousands of young people with the education and
resources they need to stop bullying in their communities,” said
Stephanie McMahon, Chief Brand Officer, WWE. “Utilizing WWE’s global
platforms will provide additional exposure for The Bully Text as well as
new opportunities for young people to take a stand against bullying.”
unfortunate great equalizer. The Bully Text Campaign provides a direct
and positive resource to the younger generation,” said Robin Bronk,
Chief Executive Officer, The Creative Coalition.
“Be a STAR aims to provide students with the best assets that help
combat the bullying epidemic, and the Bully Text Campaign is something
we want in every student’s anti-bullying toolbox.”
http://www.DoSomething.org/star or text STAR to 38383.