WWE (NYSE: WWE) and Susan G. Komen are expanding their joint “Rise Above Cancer” campaign
to include all WWE Superstars and Divas wearing pink ring gear starting tonight on
Monday Night Raw®. The campaign will continue
throughout National Breast Cancer Awareness month with WWE
Superstars and Divas wearing customized “Rise Above Cancer” t-shirts to help raise awareness and funds for Komen.
WWE will donate to Komen 20 percent of the retail sales price of
all specialty “Rise Above Cancer” merchandise sold today through December 31 on WWEShop.com and at WWE live events.
will also offer co-branded bracelets and a “Rise Above Cancer” hat,
headband and wristband set, inspired by WWE Superstar John Cena®, who conceived of the partnership last year
and continues to be an avid spokesman for Komen.
support Komen’s mission, WWE will utilize all its assets, including TV
and pay-per-view broadcasts, live events, PSAs, in-arena, digital and
social media to generate awareness and encourage
fans to get involved. Throughout the month, the announcer table,
entrance ramp and ring skirts will be co-branded and the middle ring
rope turned pink to promote the fight against breast cancer.
Superstars and WWE Divas are providing an important public service by
reaching millions of WWE fans – women and men – with breast cancer
education and information,
while raising funds that keep our work vital,” said Dorothy Jones, VP
of Marketing. “We’re grateful for WWE’s commitment to this cause, and
to WWE fans for their enthusiastic support of Komen’s mission to end
am proud that WWE’s partnership with Komen has expanded to include all
WWE Superstars and Divas,” said WWE Superstar John Cena. “WWE’s global
with the full force of our roster will bring critical awareness for
this devastating disease.”
the WWE Universe raised $1 million for Komen during its month-long
breast cancer awareness campaign. In addition, WWE has supported Komen
through its “Make Mom Proud” campaign as well as participation in Race for
the Cure® events throughout local communities.