WWE Superstar John Cena can add another notch to his WWE Championship title, this time knocking Fred Flintstone®
out of the ring, off of the box and
out of TV commercials. Post Fruity Pebbles is expanding its existing
partnership with WWE and Cena, through the launch of two new TV
commercials, a photo app and an on-pack giveaway. Previously, John Cena
appeared as a “Pebble-ized” character on special boxes
of Fruity and Cocoa Pebbles, and now he’s back for more.
LQQK for the Commercials
first commercial features Cena enjoying a bowl of Fruity Pebbles to amp up
his morning. In the second commercial,
Cena drives fans to a new interactive mobile app, PebblesPics, giving
them the chance to virtually get in the ring with the record-breaking
Try the App
available today through iTunes and in the Google Play store, allows
users to create a photo of themselves “posing” with Cena by
superimposing an image of him alongside their own
image, making it appear as though the user has actually been
photographed standing with the WWE Superstar. Two photos of Cena are
available upon download, and additional bonus images can be unlocked
when the user scans their Pebbles cereal box via a QR code.
Users also have the option to share the images with their friends
across multiple platforms, including Facebook, Twitter and Instagram.
Bring John Cena home!
fans can take Cena home – this time in action figure format. With the
purchase of two boxes of Pebbles cereal, fans can receive two free