AND WWE® “MAKE MOM PROUD”
Susan G. Komen
and WWE (NYSE: WWE)
today announced an awareness campaign, “Make Mom Proud,”
to support the fight against breast cancer. The TV and digital campaign,
which coincides with Mother’s Day, calls on supporters to do something
meaningful for their moms and
the other important women in their lives.
part of the campaign, WWE will urge fans to support moms by taking
steps to educate themselves about the disease, participate in local
Susan G. Komen Races in their communities, and donate to Komen, the
world’s largest nonprofit funder of breast cancer research and community
outreach programs. The campaign will be promoted through all of WWE’s
assets, including TV broadcasts, live events,
digital and social media.
fans are making a tremendous contribution to our mission to help women
with breast cancer by supporting our community breast cancer
programs for uninsured and underserved women, and through our global
breast cancer research,” said Nancy Brinker, founder and CEO of Susan G.
Komen. “We’re so grateful for the support of the WWE community in our
mission to end suffering from this disease.”
said Paul “Triple H®” Levesque, Executive Vice President, Talent and Live Events, WWE.
“Susan G. Komen is at
the forefront of breast cancer research and community outreach
programs, and I’m proud that the WWE Universe supporting such an
the month, WWE Superstar Triple H and Divas Alicia Fox and Layla will
be featured in a series of public service announcements
to generate awareness and encourage fans to get involved. Alicia Fox
and Layla will also attend the Susan G. Komen Global Race for the Cure
and its surrounding events on Mother’s Day weekend in Washington, D.C.,
an area that has among the highest breast cancer mortality rates in the country.
G. Komen and WWE have a history of success in raising awareness for the
fight against breast cancer. In September 2012, WWE and Superstar
John Cena partnered with Susan G. Komen to launch the “Rise Above
Cancer” campaign. Cena wore co-branded, pink and black ring gear that
fans were able to purchase throughout October, raising $1 million to
support Susan G. Komen’s mission to eradicate breast
cancer and save women’s lives.