Autism Speaks and Olympia Entertainment Inc.
announced the Fox Theatre will present the first ever autism-friendly
Sesame Street Live performance on Friday, February 8, at 7 p.m., with
accommodations to make the theater experience
more enjoyable for children with autism spectrum disorders (ASD) and
other sensory difficulties.
portion of the proceeds from the sales of select tickets ($9 to $22
range) will be donated to Autism Speaks and can be purchased by calling
the Olympia Entertainment, Inc. Group Sales department
Tickets are available to all members of the public and purchasers
should specify they are interested in the Autism-friendly performance.
producers of Sesame Street Live) and Autism Speaks, Olympia
Entertainment has pledged to create a fun, inviting environment for
families with members who have ASD while providing the opportunity
to experience a live performance of Sesame Street Live “Elmo Makes
Music” in its entirety.
production to assure that theatrical elements are appropriate for all
audiences, especially those living with ASD. “Emotional well-being,
health and wellness are at the heart of Sesame
Street’s mission. We’re so pleased that our live stage productions are
universally inclusive,” said Dayna Deutsch, VEE’s Senior Vice President
of Sales & Marketing.
regular performance. However, the theater is providing production notes
to parents ahead of time, to prepare their children for what to expect,
should anything be a potential trigger.
Quiet areas will be set up inside the venue to allow families to take a
break for a few minutes and extra spacing will be incorporated in some
seating areas to allow for room to move around. Gluten-free concession
food options will also be made available.
event of this kind at the Fox Theatre,” said Tom Wilson, President and
Chief Executive Officer of Olympia Entertainment. “It is paramount for
Olympia Entertainment to provide a welcoming
and inclusive environment in order to create positive and extraordinary
memories for all.”
Entertainment, Inc. was created as part of the Michigan is Listening
initiative, a statewide awareness program that asks the people of
Michigan to pledge to tell 10 people about autism.
As part of this campaign destinations around the state who make a
commitment to creating a welcoming experience for those with autism
receive a designation as a Michigan is Listening Destination.
Entertainment and VEE Corporation for this first of its kind event,”
said Tom Riopelle, Midwest Regional Director, Autism Speaks. “Providing a
place where families can feel comfortable in a public
setting while experiencing such an iconic, educational performance is a
wonderful opportunity. We look forward to this being the first of many
live productions of this nature.”
America’s largest autism science and advocacy organization. Since its
inception in 2005, Autism Speaks has made enormous strides, committing
over $160 million to research and developing
innovative new resources for families. The organization is dedicated to
funding research into the causes, prevention, treatments and a cure for
autism; increasing awareness of autism spectrum disorders; and
advocating for the needs of individuals with autism
and their families. In addition to funding research, Autism Speaks has
created resources and programs including the Autism Speaks Autism
Treatment Network, Autism Speaks’ Autism Genetic Resource Exchange and
several other scientific and clinical programs.
initiatives include the establishment of the annual United
Nations-sanctioned World Autism Awareness Day on April 2, which Autism
Speaks celebrates through its Light it Up Blue initiative. Also,
Autism Speaks award-winning “Learn the Signs” campaign with the Ad
Council has received over $272 million in donated media. Autism Speaks’
family resources include the Autism Video Glossary, a 100 Day Kit for
newly-diagnosed families, a School Community Tool
Kit and a community grant program. Autism Speaks has played a critical
role in securing federal legislation to advance the government’s
response to autism, and has successfully advocated for insurance reform
to cover behavioral treatments in 32 states thus
far, including Michigan, which takes effect this month, and with bills
pending in an additional 10 states. Each year
Walk Now for Autism Speaks events are held in more than 80 cities across North America. To learn more about Autism Speaks, please visit
Entertainment, a Detroit-based company owned by entrepreneurs Michael
and Marian Ilitch, is one of the country’s most diverse sport and
entertainment companies and the largest organization
of its kind in the mid-west. The company owns and operates Detroit’s
Fox Theatre, the intimate City Theatre and also books and operates Joe
Louis Arena and books Comerica Park. Olympia Entertainment also handles
business operations for the Detroit Red Wings,
an Original Six member of the National Hockey League and collaborates
with the Detroit Tigers baseball franchise and other Ilitch companies.