cereal boxes featuring Cena, including a sweepstakes to meet the WWE
Superstar. Partnering with John Cena to communicate the powerful taste
Fruity Pebbles cereal resulted in the highest redeeming on pack promotion in recent Post history.
we knew that the partnership would be successful since both brands share
common consumer demographics,” said Sharon Pupel, Director of Marketing
at Post. “WWE broadcasts are largely a family
viewing event with more parents watching WWE with their children than
any other sports league.”
decided to build upon the partnership in 2013 with WWE and John Cena.
In addition to making Cena more prominent on the packaging, which is
currently on shelves, Post has developed several other
marketing initiatives to be pulsed throughout the year. For example,
fans can participate in a sweepstakes via the PebblesMania.com
interactive gaming site to win tickets and a VIP experience to WWE’s
WrestleMania® 30 in 2014; all they need
is the unique code found on specially marked boxes of Pebbles cereal.
During the back to school window, Post will produce another 5 million
Pebbles cereal featuring a fun photo app where fans can create picture of themselves with Cena.
pit designed to look like a giant bowl of Fruity Pebbles, create “Pebbles fan” posters used to cheer on their favorite WWE Superstars in the arena, and of course, sample
Fruity and Cocoa Pebbles cereal.
and I’m proud to represent WWE as part of our partnership with Post,”
said WWE Superstar John Cena. “It’s an incredible honor to be recognized
by Post, and I’m looking forward to joining
millions of families at their breakfast table across the country.”
and see the WWE and John Cena on the front of millions of Pebbles
cereal boxes all across the country,” said Andrew Judelson, Executive
Vice President, Sales and Partnership Marketing,
WWE. “At WWE, we pride ourselves on delivering family-friendly
entertainment and look forward to activating our partnership with Post
even further at key WWE events later this year.”
“John Cena is definitely a favorite celebrity among many of our
Pebbles Cereal fans,” said Ms. Pupel. “We are excited
that he will temporarily flex his muscle on our boxes alongside
Bamm-Bamm, one of the most-loved Flintstones characters. We’re looking
forward to engaging with our fans in 2013 at premiere